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CFI, the region’s leading online trading provider, has tied up with seven-time Formula 1 champion Lewis Hamilton, to be the platform’s newest global brand ambassador.
This multi-year agreement represents a significant milestone for CFI, aligning the group with one of the most iconic figures in motorsport history.
Formula One world champion racing for Mercedes-AMG PETRONAS F1 Team. He is considered the most successful driver in the sport’s history, having broken the record for race wins with 103 victories to his name. Hamilton continues to defy barriers within and outside of Formula 1 as the first and only Black, working-class driver. He launched his research project The Hamilton Commission in 2020, to identify barriers and opportunities for diversity, and a year later, launched his foundation, Mission 44, to build a fairer, more inclusive future in which every young person can thrive.
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In addition to his significant charitable commitments, Hamilton is constantly challenging himself to grow and realise his potential in new ways. His natural creativity has drawn him to the worlds of film, music, business, and fashion. In every venture, Hamilton has proven himself to be an engaged leader and dedicated partner to various organisations, committed to advocating for Black ownership and representation across industries.
The partnership between CFI and Lewis Hamilton represents a powerful alignment of values and ambitions, aiming to drive positive change and inspire excellence in the global trading community.
