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Chase Elliott will have a new and exciting sponsor for the NASCAR Cup Series race at Richmond Raceway. On Tuesday morning, Hendrick Motorsports revealed that Coca-Cola will sponsor Elliott and the No. 9 team this weekend. This comes as Hooter’s will no longer be a sponsor with Hendrick Motorsports in 2024.
Elliott joined the Coca-Cola family before the 2023 NASCAR season but didn’t receive a primary sponsorship until Richmond this weekend. The No. 9 car had two races with Hooter’s in 2024, with Richmond previously scheduled as its final event. Now, Coca-Cola will take the reins and help out Hendrick Motorsports.
Coca-Cola reveals it will sponsor Chase Elliott for the NASCAR Cup Series race at Richmond Raceway.
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Overall, the No. 9 Coca-Cola Chevrolet looks very sharp and should stand out amongst the best paint schemes on Sunday evening. Many have wanted Coca-Cola to sponsor Elliott since the Hooter’s news was announced, as it was the perfect opportunity. Those dreams have become a reality as Elliott and Coca-Cola come together for a big weekend in Richmond.