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Visa Cash App RB (formerly AlphaTauri) had a rough start to the 2023 season, being one of the slowest cars on the grid. However, as the season progressed, the team improved steadily with each upgrade package. The arrival of Daniel Ricciardo mid-season was also an enormous boost for the team. And so, from being one of the slowest teams at the start of the season, AlphaTauri finished 8th in the constructors’ standings, missing 7th by a mere three points. However, 2024 is already shaping up like a season where the newly branded Racing Bulls team will emerge as a genuine contender in the midfield. And Daniel Ricciardo couldn’t be more pleased about everything that had happened behind the scenes rather than chasing Max Verstappen!
In its AlphaTauri avatar, Red Bull‘s sister team was not much more than a proving ground for Red Bull’s young talent and a promotional platform for their clothing brand AlphaTauri. However, the new collaborations with prominent players, like Visa and Cash App, show a shift in the mindset of Red Bull. They no longer want their sister team to be in F1 just for the sake of being in F1. With new partners, a new team principal, and a closer-knit relationship between the teams, Racing Bulls are transitioning into serious competitors on the grid. And Ricciardo had his say!
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Visa Cash App RB is not merely a rebrand of AlphaTauri, as the team is packing some serious punch as they gear up for the 2024 season. In its new avatar, the team will work much more closely with Red Bull. CEO Peter Bayer and new Team Principal Laurent Mekies will be looking to leverage Red Bull’s success as much as they can when it comes to using transferable components to maximize their performance gains. Parts like suspension and the gearbox assembly will probably be the same as the senior team. Ricciardo spoke about his thoughts in an interview with Lawrence Barretto to discuss the potential.
“There’s a lot of personnel, as you mentioned, some big partners coming on board. I think obviously the team has always taken itself seriously, but I feel like this is another step up now,” Ricciardo stated. “It’s no longer just a platform for Red Bull Racing. It’s a time for us to fight at the front of the midfield. And of course, some people are encouraged and optimistic, and then others are, ‘Let’s just wait till we get it on track.’”
