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Emma Raducanu says she learnt from partner brands during her time away from the court with injury; the 2021 US Open champion made an impressive return to action in Auckland; watch Raducanu continue her comeback on the WTA Tour live on Sky Sports throughout the year
Emma Raducanu says she has used the example of the high-profile brands she is partnered with to change her approach to her tennis career.
Raducanu has just returned to action after eight months out following surgeries on both of her wrists and her left ankle, but the 21-year-old Brit remained busy away from the court during her time out.
Since shooting to fame by winning the 2021 US Open as a qualifier, Raducanu has established partnerships with brands including Porsche, Nike, British Airways, Evian, Dior, Tiffany’s and Vodafone.
“Things never really slow down for me,” Raducanu said.
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“I think people may have thought like, ‘oh, injury, you might have so much time on your hands.’
“And no, I actuallye had even less. It was all a good time
