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Chase Elliott‘s Hooters sponsorship in the NASCAR Cup Series is ending early, as the company and Hendrick Motorsports have ended their partnership agreement, the team said in a statement to RACER’s Kelly Crandall.
Hooters was initially scheduled to sponsor the No. 9 in three races in 2024. It fulfilled those obligations at Atlanta Motor Speedway and Texas Motor Speedway, with Elliott winning the latter.
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However, Hooters will not adorn Elliott’s car at Richmond Raceway in August as previously announced.
