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After a year marked with highs and lows, and missing the second Cup Series championship by whiskers, will the 2024 season finally be the year of Hendrick Motorsports speedster Kyle Larson? Apart from his participation in the Cup Series and Indy 500, the driver is also set to diversify his sprint car series High Limit Racing along with his brother-in-law Brad Sweet.
The sprint series in its inaugural season had drawn accolades from the racing community and was a success, to say the least. Owing to the unprecedented outcome, the mid-week race series, which is set to enter its second year, is set to be a competitor for the World of Outlaws. However, it seems that it is too early to count the chickens for Kyle Larson as a NASCAR insider delved deeper into the economics of the sprint series on his latest podcast series
The High Limit Racing which is co-owned by World of Outlaw champion Brad Sweet and 2021 Cup Series champion Kyle Larson is set to broaden its horizon in its second year. The series is set to incorporate more events and evolve into a 50-plus race series and also increase the driver payouts to more than $5 million. Moreover, the series also strengthened its partnership with FloSports, after inking a multi-year agreement for the broadcasting rights.
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Although the series seems to imbue hope among the sprint racers, there seems to be a steep hill that they will need to overcome before attaining the same status as the World of Outlaws. Speaking on such challenges, the host of Dirtracker spilled the beans on the financial challenges of the series. The host expressed, “As we continue to see more teams join High Limit, we are starting to get into the territory of too many cars for the system.”
“Once we start getting beyond 12 cars, the economics for those down the order, start to become more difficult as those teams cannot make features or enough money to be able to survive on the road. I think it’s highly likely that High Limit goes to Florida with maybe close to 20 teams but come Texas at the end of the season, that number will be smaller. If you look at the teams at the Outlaw standings in 2023, we talk about Robbie Price, and maybe Noah Gass, you can see where the money starts to break down.”
“Robbie Price had just shy of $90,000 in race winnings, you track on another $30,000 or $35,000 in tow money, plus the end of the season point fund at $52, 500, that’s not even two hundred grand for the season. It’s pretty tough to run a 410 sprint car operation on tour without significant sponsorship funding at that level.