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Kyle Busch had to face some difficult situations in the past few years with two of his business ventures closing due to unavoidable circumstances. The two-time Cup Series winner signed over his racing team to Spire Motorsports. His off-track business venture, Rowdy Energy, also dropped its shutters early this year. However, with every sacrifice comes the promise of new things. Kyle Busch holds immense popularity due to his sparkling career. He plans to make full use of that, as he is venturing into new business domains this year. These domains may not be land he has trodden before, but they definitely show a lot of promise.
Busch has always been a glittering icon in the world of motorsports. In fact, his shining winner’s record may be a bit too dazzling for those caught unaware. So he is going to launch a new brand of shades to help his fans handle the glaring sun and his glaring performances.
Pockrass retweeted the post and wrote, “Kyle Busch (and family) has a new sunglasses deal …”
Many fans showered their praise for Busch’s new entrepreneurial efforts. One user commented: “Maybe they help you win the Daytona 500 for the 1st time, let’s go Rowdy!” Another user said: “Busch Dynasty 🏁🏎️🏎️🏆🏆😎😎”.
Talking about his past business ventures, Busch’s previous company, Rowdy Energy, went out of business in January this year. They had been slapped with lawsuits claiming that the drink was falsely advertised to be free of additives. Yet the drink was found to contain citric acid and ascorbic acids, preservatives used in the food industry.
Rowdy Energy gained a lot of traction when it was active, though. Starting the brand in 2020, Busch derived the name ‘Rowdy’ from his favorite character Rowdy Burns in the “Days of Thunder”. Besides Kyle Busch himself, other eminent racers like Rico Abreu and John Hunter Nemechek promoted the drink brand. Before the Rowdy Enerdy debacle, the driver also had to let go of hi beloved brain-child and Truck Series team, Kyle Busch Motorsports