Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Kyle Larson fell just short of winning the 2023 NASCAR Cup Series Championship, the talented racer is focusing his sights on guiding the Sprint Car Series he co owns with Brad Sweet.
Larson and Sweet announced High Limit Racing will expand its schedule to more than 50 race nights and will increase the purse to $5 million in total prize money for the season.
Larson teased some of his plans in an interview with reporters at Martinsville Speedway on October 28. Those plans were announced on November 7.
FloSports has taken a minority equity stage in High Limit Racing and will stream races on FloRacing.
High Limit Racing was founded and owned by 2021 NASCAR champion Larson and five-time World of Outlaws champion Brad Sweet. In 2023, it was the High Limit Sprint Car Series, but after acquiring the All-Star Race of Champions from Tony Stewart, the combined series gets a new name and a big-time schedule.
The midweek race series will evolve into a 50-plus race night schedule across the country and increase driver payouts to more than $5 million.
“Brad (Sweet) and I literally grew up in this sport and our passion for sprint car racing runs deep,” Larson said. “The 2023 High Limit season went well, but we saw room for growth and more opportunities that were out there to make this division of racing stronger.
“Not only are we going to continue to run tight, highly entertaining races for the fans, but we’re going to do it while raising purses and making the sport more financially viable for drivers and teams. On top of that, the partnership with FloSports will bring more eyeballs to our events and grow the sport overall. I can’t think of a much better situation for all involved.”
READ MORE:Kyle Larson And Brad Sweet Announce Major Plans For High Limit Racing without…
Grassroots, sprint car racers will be rewarded with much bigger payouts and flexibility. There are no restrictions on the amount of non-High Limit races they can compete in.
The series also will set dedicated “off-weekends” to allow teams to continue to participate in sprint car racing’s crown jewel events.
High Limit Racing will award a point fund of $1 million with the champion team and driver winning $250,000.
Similar to its 2023 season, High Limit Racing will have a Midweek Money Series within the national tour awarding a separate $100,000 total point fund.
Sweet will compete in every event and pursue his first High Limit Racing championship with the Kasey Kahne Racing NAPA No. 49 team.
Larson, crowned the midweek series champion in October, will continue to compete in select events while also pursuing a NASCAR Cup Series championship and an Indianapolis 500 victory in 2024.
