Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Lewis Hamilton sure knows how to draw a crowd. Ahead of the 2024 Miami Grand Prix weekend, the seven-time world champion hosted a party with celebrities and Formula 1 enthusiasts alike at the Virgin Hotel in New York on Monday evening to celebrate the Mercedes-AMG Petronas Formula 1 and WhatsApp partnership, which was announced in November 2023.
Hamilton was joined by Mercedes’ chief executive officer and team principal Toto Wolff as well as Cynthia Eviro, Rauw Alejandro, Danny Ramirez, Eric Nam, Tyrod Taylor, Young Mazino, Jadon Haselwood and more.
The British race driver was seen chatting with Wolff, Alejandro and more throughout the evening, wearing a casual outfit of a bomber jacket, T-shirt and jeans by Tommy Hilfiger. (The brand is a sponsor of the Mercedes F1 team, and has also collaborated on several collections with Hamilton.)
READ MORE:Mercedes set to offer Max Verstappen three times what Lewis Hamilton will make at Ferrari
WhatsApp and Mercedes teamed up to launch a new race car emoji based on the 2024 Mercedes car to the private messaging service’s nearly 2 billion global users. The partners lit up the Empire State Building in the private message service’s signature green color to celebrate the growth of both the messaging service and Formula 1 in the U.S.
Guests were treated to Formula 1-themed cocktails such as “The Hairpin” and “Green Sector” while listening to tunes by DJ Amrit Tietz. After lighting the Empire State Building green, party guests viewed a dynamic light show taking over the building’s facade featuring an animated projection of the emoji race car throughout New York accompanied by WhatsApp’s “ping” notification sounds.
Ahead of Hamilton’s last Miami race with Mercedes before he joins Ferrari, he sat down with WWD to talk about the process behind his sartorial choices, styled by Eric McNeal.
