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Busch

NASCAR’s Kyle Busch talks 2024 season and SMT analytics

Kyle Busch, who drives the No. 8 Chevrolet Camaro for Richard Childress Racing (RCR) is a two-time NASCAR Cup Series champion, having won titles in 2015 and 2019. His 63 Cup race wins rank first among active drivers and ninth all-time.

This past weekend, Busch claimed his first pole of the season and then finished fourth in the Würth 400 at Dover Motor Speedway, his third top-five finish of the 2024 season after taking second at the Busch Light Clash and third at Atlanta Motor Speedway. Busch, 38, raced in a FICO-branded car as part of his partnership with the credit scoring services company

Aramark Sports debuts new ‘Immerse’ consultancy
Aramark Sports + Entertainment rolled out “Immerse” on Monday, a newly created consultancy division, that packages capabilities it already had into a service offering, SBJ’s Bret McCormick reports. Immerse will include research, data insights, and full-scale master planning projects, collaborating with clients to tie together data, trends, goals, and opportunities to create customized plans that lift in-venue F&B quality and performance.

READ MORE:Kyle Busch discusses the daunting tasks that await him in the……

Immerse will be available as a service to any interested parties, not just Aramark F&B clients. Entities that operate their own concessions in-house and college athletics departments are potential target markets that could benefit from Aramark’s resources, experience, and broad view of the landscape as clients wrestle with whether to introduce alcohol sales or autonomous stores or switch service styles at an underperforming stand.

Duke arena getting new centerhung scoreboard
Duke’s Cameron Indoor Stadium is getting a new three-tier centerhung scoreboard system this coming season from Daktronics, in conjunction with EwingCole architecture, McCormick also reports.

The system consists of three displays, including the main one (11.5 feet high by 59 feet around), a thinner middle tier (2.5 feet high by 52.5 feet around) and the lowest tier (2.5 feet high by 39.5 feet around) that fans sitting closest to the action can reference. The combined canvas measures 900 square feet, more than double the previous 436 square feet, and 5.5 million pixels compared to the previous 415,000 pixels. Additionally, four new corner ribbon displays will be installed along with two LED scorers’ tables and 11 press table displays along the sides of the court.

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