Prime Video Sponsoring Kyle Larson’s Double Attempt, Producing Documentary

Prime Video will serve as presenting sponsor for Kyle Larson’s “double duty” attempt to complete two of the biggest races in motorsports in one day on May 25 and will produce a feature-length documentary chronicling the attempt.

For the second year, Larson will attempt both the Indianapolis 500 at Indianapolis Motor Speedway and the Coca-Cola 600 at Charlotte Motor Speedway. The effort has been dubbed the #Hendrick1100 presented by Prime Video.

Both the No. 17 HendrickCars.com Chevrolet fielded by the Arrow McLaren IndyCar team in the Indianapolis 500 and the No. 5 HendrickCars.com Chevrolet Camaro for Hendrick Motorsports in the Coca-Cola 600 will feature Prime Video branding.

Prime Video has also greenlit a feature-length documentary chronicling the #Hendrick1100. Filming for the project began in October 2023, and will cover Larson’s double-duty attempt in 2024 as well as his upcoming attempt in 2025

The documentary is slated to launch next year on Prime Video. It is being directed by Emmy and Peabody Award-winning filmmaker Cynthia Hill and produced by Hill’sMarkay Media, Imagine Documentaries and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment.

Kyle’s double attempt is one of the most exciting storylines in all of sports, and we’re thrilled to be part of it,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video – and capturing it in a documentary film – is a truly unique opportunity. We’re looking forward to sponsoring Kyle’s effort and taking fans inside the intensity and emotion that go with it.”

Prime Video recently joined Hendrick Motorsports as a sponsor of Chase Elliott’s No. 9 team. The Coca-Cola 600 will also be Prime Video’s first NASCAR Cup Series event streamed on the platform, the first of five races exclusively streamed on Prime Video during the 2025 season.

“We’re proud to grow our relationship with Prime Video,” said Rick Hendrick, owner of Hendrick Motorsports. “They’ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We’re excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him – his preparation, his mindset and what it takes to pursue such a daunting challenge.”