Ross Chastain, Trackhouse Racing To Debut Unique Jockey

The familiar red, white and blue Jockey paint scheme for the Trackhouse Racing cars will have a different look for a pair of upcoming races.

Jockey is utilizing its Nascar sponsorship to showcase not only creativity, but to unveil a new line of apparel.

Jockey is giving Nascar fans an interesting, creative look inside Ross Chastain’s No. 1 Chevrolet. Chastain’s Camaro will create an illusion of transparency at Richmond Raceway, promoting Jockey’s new Infinite Cool line. The scheme shows Chastain directly inside of his racecar in nothing except his Jockey boxers.

Yeah, that is certainly new to the world of Nascar.

“I love this unique collaboration with Jockey,” Chastain said in a statement. “The new paint scheme is a cheeky way to showcase the incredible comfort of Jockey Infinite Cool underwear.

“Racing in the summer heat can be intense, and knowing I’ve got the best cooling gear on makes all the difference. I can’t wait to hit the track and see the fans’ reactions.”

Trackhouse Racing and Jockey announced an extension of their partnership last August, which runs through the 2025 season. The apparel brand has been on cars of both Chastain and Daniel Suarez. This year, Jockey has been on Trackhouse’s cars a combined five times so far. In addition to Chastain sporting the new paint scheme at Richmond, Suarez will have a similar ride at Michigan International Speedway.

Having dynamic partners like Trackhouse Racing allows us to push the boundaries of traditional paint schemes and showcase the Jockey brand and our innovative underwear and apparel in a memorable and impactful way,” Tom Hutchinson, vice president of marketing at Jockey, said.

“Ross and Daniel’s willingness to fully embrace this bold Jockey Infinite Cool design speaks volumes about their shared commitment to make a statement on the track. This unique design is not only a fun way to engage race fans but also a powerful visual about the comfort and breathability of our Infinite Cool underwear, even in the intense conditions of a Nascar race in the heart of summer.”