Who are Novak Djokovic, Rafael Nadal and Roger Federer’s major sponsors?

Novak Djokovic, Rafael Nadal and Roger Federer are the dream names when it comes to endorsement for companies, not just on court, but off court as well.

Federer and Nadal may have retired, but both are still raking in money as they still have long-term sponsorship deals with many of the companies that backed them while they were still professional tennis players.

Djokovic, meanwhile, continues to earn big figures both on court with career prize money earnings and off court with endorsement and investment deals.

Let’s get that career prize money out of the way.

Djokovic tops the list and the big question is whether or not he will get to the magical $200,000,000 before he retires as he currently sits on $186,249,969.

Nadal retired in 2024 with $134,946,100 earned in prize money while Federer accumulated $130,594,339 before he called it a day in 2022.

But how does the Big Three’s major backers compare over the years, not in terms of money earned, but by the brands who have opted to investment in them?

Tennis Rackets

Novak Djokovic – HEAD – Wilson – HEAD

Head was Djokovic’s racket sponsor during his junior years and he also began his professional career with their rackets, but the Serbian won his maiden Grand Slam, the 2008 Australian Open, with a Wilson blade.

However, it was a brief relationship as he switched back to HEAD not long after and has now won 23 majors with the American-Austrian manufacturing company.

Rafael Nadal – Babolat

The 22-time Grand Slam winner has used Babolat since the age of nine and, despite retiring in 2022, he is still uses the French company’s rackets, even when he plays padel.